Storytelling for Small Business:
A Free Webinar
Stories are the glue which hold humanity together. A good story fires up all parts of our brain, bringing connection, empathy and inspiration.
Sharing what you do as a business is essential for you to thrive. Doing it through stories, aligned to connect with your ideal clients, will make you more memorable, more relatable and, well frankly, more human.
We're very quickly getting expert at spotting ChatGPT written stuff a mile off, so I've created this free webinar to help get you past the blank page to create compelling stories through a format you can repeat.
Join me where I will take you through techniques which will allow you to SHAPE, SHARE and SHAKE-UP your business story, plus getting two free additional resources to take away: a crib sheet on story archetypes and 25 hooks you can use right away.
This webinar is for you if:
You are a freelancer, you run your own business, or your part of a small team.
You respond well to creative tasks, but the majority of business strategy and marketing advice leaves you cold.
You know that sharing what you do with the wider world is really important, but getting stuff out there and showing up consistently is really hard.
You have at least a couple of channels for your business, whether that's social media, your website, email list or blog.
You just want someone to tell you what to do! (As long as it's creative, interesting and useful).
Recent feedback about this webinar
In the webinar we will cover:
- Why we love stories so much
- How to generate ideas for stories you can tell
- Story archetypes you can apply to sharing your business with the world
- How to use stories to create your business strategy
- Story structure and hooks
- How to go full (good) pirate to shake-up your story!
Booking:
Just click the one of the links below. You'll get an email with the zoom link and joining instructions, plus a couple of reminders.
Some kind words from a previous webinar
FAQs
I want to come but can't make the times. Will there be a recording?
How useful will this webinar be? Is it worth my time?
I'm interested, but not a creative, can I still come?
Do I have to have my own business or arts practice to join in?
A bit about me
Throughout my career in theatre, participatory arts and heritage, it has all been about stories.
I love telling stories and I love hearing them.
And, it was through stories I finally made a breakthrough in marketing my business - I could do it my way, telling my stories. Suddenly it became a fun, engaging and inspiring part of my business. Not some seperate other part which I always felt I was failing at.
It's hard taking the path less trod, as you often have to draw the map as you go. As a constant outlier/pioneer, I've often taken the circuitous route to find the way that works. Although it is harder and often quite frustrating, I wouldn't have it any other way!
I'm passionate about sharing that learning with other creative souls, so you don't have to take such a long winded path to success!
When I'm not creating courses and coaching fabulous people, you can find me pottering about (I was even an "expert on pottering" on Woman's Hour on BBC R4 which is an accolade I hold dear!), you'll also find me doing beadwork, baking and hanging out with my gorgeous kids.
