Storytelling for Small Business:
A Free Webinar
Stories are the glue which hold humanity together. A good story fires up all parts of our brain, bringing connection, empathy and inspiration.
Sharing what you do as a business is essential for you to thrive. Doing it through stories, aligned to connect with your ideal clients, will make you more memorable, more relatable and, well frankly, more human.
We're very quickly getting expert at spotting ChatGPT written stuff a mile off, so I've created this free webinar to help get you past the blank page to create compelling stories through a format you can repeat.
Join me where I will take you through techniques which will allow you to SHAPE, SHARE and SHAKE-UP your business story, plus getting two free additional resources to take away: a crib sheet on story archetypes and 25 hooks you can use right away.
This webinar is for you if:
You are a freelancer, you run your own business, or your part of a small team.
You respond well to creative tasks, but the majority of business strategy and marketing advice leaves you cold.
You know that sharing what you do with the wider world is really important, but getting stuff out there and showing up consistently is really hard.
You have at least a couple of channels for your business, whether that's social media, your website, email list or blog.
You just want someone to tell you what to do! (As long as it's creative, interesting and useful).
Recent feedback about this webinar
In the webinar we will cover:
Why we love stories so much
How to generate ideas for stories you can tell
Story archetypes you can apply to sharing your business with the world
How to use stories to create your business strategy
Story structure and hooks
How to go full (good) pirate to shake-up your story!
Booking:
Just click the one of the links below. You'll get an email with the zoom link and joining instructions, plus a couple of reminders.
Some kind words from a previous webinar
FAQs
Yes, at least one of the webinars will be recorded and sent round to all who have signed up, so you can watch on replay. Don't hang about to watch it though as there's a special offer in it which is only available for a few days.
Good question!
In short, if you're looking for ways to create engaging, impactful marketing for your business, then yes.
We've all been to webinars which turn out to be an hour long sales pitch. These are boring.
This webinar will be packed full of ideas, tips and tricks. At the end I will tell you about how you can work with me further and give you a special offer price, but that's just the end bit.
Of course! Everyone is welcome. The focus of the course and examples will be around the creative sector, but can be applied to most sectors. The difference with this webinar will be it's tone and sense of fun - I'd never survive in the corporate world!
No, all are welcome.
The webinar is targeted at micro businesses and freelance types, but anyone who does any strategic planning, marketing or promotion for a small business will get stuff out of it
A bit about me
Throughout my career in theatre, participatory arts and heritage, it has all been about stories.
I love telling stories and I love hearing them.
And, it was through stories I finally made a breakthrough in marketing my business - I could do it my way, telling my stories. Suddenly it became a fun, engaging and inspiring part of my business. Not some seperate other part which I always felt I was failing at.
It's hard taking the path less trod, as you often have to draw the map as you go. As a constant outlier/pioneer, I've often taken the circuitous route to find the way that works. Although it is harder and often quite frustrating, I wouldn't have it any other way!
I'm passionate about sharing that learning with other creative souls, so you don't have to take such a long winded path to success!
When I'm not creating courses and coaching fabulous people, you can find me pottering about (I was even an "expert on pottering" on Woman's Hour on BBC R4 which is an accolade I hold dear!), you'll also find me doing beadwork, baking and hanging out with my gorgeous kids.