The Storyline:
An immediately applicable, practical course to help you hone your business strategy, create content and shape your business in a way that entirely suits you... all through story.
Finding the time to properly plan, promote and develop your business is really hard.
It can feel overwhelming and then consistency flies out the window and you freeze, achieving nothing.
Approaching your strategy and marketing through telling stories helps eliminate that overwhelm and makes doing the work ON your business creative, inspiring and effective.
Stories are the glue which hold humanity together. A good story fires up all parts of our brain, bringing connection, empathy and inspiration.
This course will teach you the foundations of good stories, spark hundreds of great ideas, help you hone engaging tales and write the story of the future your business.
It will take you, step-by-step, through a series of exercises that will help you pack a powerful story punch, supporting you to:
⭐SHAPE your story through accessible, useful and inspiring business strategy planning
⭐SHARE your story by crafting effective, engaging content about you and your business
⭐SHAKE UP your story by challenging the narratives you tell yourself about your business so you can create a more aligned, connected way of running a thriving small business.
Let's make telling stories your secret weapon!
You can also book in 1-2-1 mentoring with Sarah to go alongside the course. More details on that below.
The Storyline
You can get lifetime access for this course RIGHT NOW. No need to wait, dive straight in and start reshaping the stories you are telling about who you are and why you do what you do.
£99
This course is for you if:
✨You are feeling a little bit stuck and would benefit from being in a cohort of inspiring, creative small business folk
✨You want to create a business strategy that is aligned with your values, strengths, passion and purpose and is communicated in a way that you love
✨You know that sharing what you do with the wider world is really important, but getting stuff out there and showing up consistently is really hard
✨You feel a bit bogged down with the expectations and "shoulds" that can come with running a small business
✨You want help, but you know that has to be creative and inspiring as well as useful for you to take it on board
✨You are a freelancer, you run your own business, or your part of a small team
The Storyline includes:
4 modules that drop once a week
Module one: STORY Foundations - let's dive into what makes an excellent tale
Module two: SHAPE your story - getting your strategy and story straight
Module three: SHARE your story - nailing how you share what you do with your ideal audience
Module four: SHAKE-UP your story - it's your business. You get to decide how it works. Let's throw the "shoulds" in the bin and bend the rules so your business can thrive!
All are a mix of video lessons with worksheets and prompts, split into bite-sized chunks and immediately applicable: you can start using them on your business right away.
LIFETIME access to all 4 modules (and invites to future lives as a Storyline alumni)
The weekly live sessions where you can bring all your Q&As and we explore the content for that week.
You can also add on a deep dive mentoring 1-2-1 session with Sarah, where she will support you to make the most of the course and create a workable action plan for the weeks and months ahead. To book the mentoring, click here.
Testimonials from the course
FAQs
Anyone who runs their own business, has a side project, a freelance practice or is part of a small team where strategy, planning and marketing are often on your to do list.
Yes, it will be.
I use clideo.com for my captioning, which is the most accurate I've found. They are auto-captions, so there will be some occasional wonky bits though.
If you have other access needs, do get in touch. I may only be a one-woman-band, but I am committed to creating welcoming accessible courses so will do what I can.
It's lifetime access.
By lifetime, it's as long as I keep it up on my website so won't be forever, but I guarantee it'll be a good few years and will give you ample warning when the time comes to retire it.
Whilst the course is pre-recorded, that doesn't mean we should be strangers! There are comment sections on each lesson where you can share your thoughts with me and all other participants.
I also actively encourage questions, insights and feedback via email whenever takes your fancy.
In short, please do keep in touch!
Each module drops once a week over four weeks.
If you worked through it speedily, you could probably do all the lessons and worksheets in about 1.5-2 hours a week, but the course has been designed to cater for all schedules - you can dip in and out or do intensive sessions. Whatever suits!
A word from your Course Leader:
Throughout my career in the arts, it has all been about stories. I love telling stories and I love hearing them.
It was through stories I finally made a breakthrough in shaping the strategy for my business - I could do it my way, and I do it through telling stories.
I've spent a whole career running small businesses including a Young People's Theatre at the beginning, a couple of social enterprises, and my current solo business. I know the ins and outs of what it takes to do ALL the jobs in a micro organisation and how to make it a success.
It's hard taking the path less trod, as you often have to draw the map as you go and as a constant outlier/pioneer, I've often taken the circuitous route to find the way that works. Although it is harder and often quite frustrating, I wouldn't have it any other way!
When I'm not creating courses and coaching fabulous people, you can find me pottering about (I was even an "expert" on pottering on Woman's Hour on BBC R4 which is an accolade I hold dear!), you'll also find me doing beadwork, baking and hanging out with my gorgeous kids.